Human Resource Management: Mobilizing the People to Work Effectively

“The way to activate the seeds of your creation is by making choices about the results you want to create. When you make a choice, you activate vast human energies and resources, which otherwise go untapped.” –Robert Fritz

Human resource management is the organization of the employees working in the company to improve their work performance. It is a strategy and consistent approach to mobilize every employee to perform their task at the maximum level and achieve the set of goals and directives of the company. The main goal of this strategy is to ensure that every employee is sufficient with the knowledge and skills needed to perform their work effectively.

Human resource management includes human resource selection, planning, recruitment, training and performance appraisal. Human resource management also incorporates the application of policies and procedures that will affect the human resources in terms of their work. Having a human resource management strategy will help every business owners to set their goals and understand which will be prioritized first so that his employees will be guided in accomplishing their work at the right time with the best possible outcome.

These are the different strategies in conducting a human resource management.

Recruitment

Recruitment is the selection and screening of the most qualified employee for the job. In conducting the recruitment process, a recruiter must be aware of the protocols and the standards required for the said process. This will avoid erroneous candidate that will be listed in the selection and will ensure that the selected applicants are only those who are suitable enough for the position with enough knowledge and skills.

Orientation

It is the process of making the employee aware of everything about the company. Once a new person is hired, the first thing that a human resource person should do is to orient him/her to the company’s setting, vision and mission, set of rules and regulations and many others that pertains to the company and the job.

Training and Development

In the field of human resource management, training and development of the employees is the focus with the aim of improving their performance in the work setting. Training and development also encompass the activity of educating the human resources in order to provide and incorporate to them some of the basic knowledge of their work.

Skills Management

Skills management is the practice of developing the skills of the human resources in order to make use of it in achieving their goals. One advantage of skills management is making each and every employee aware of their job description, what they are required to accomplish and any skills gap that they have. Skills management will also enable the business owners to see the strengths and weaknesses of their employees.

Performance Appraisal

It is a process where every employee is evaluated in their performance whether they satisfactorily meet the set standards of the company in terms of the quality of work, outcome, personal traits and behaviors. Performance appraisal will also evaluate the employee’s strengths and weaknesses, as well as their suitability for the promotion.

Human resource management is a good strategy to improve the workforce and the quality of work of the employees. By having this strategy, a certain company will be able to make their way in mobilizing their people to lead the success of their work. It may or may not be required in the company depending on the different factors like size, structure and organizational culture of the people who operates it. Whatever it may be, human resource management would be a great help in leading your people to work at their very best.

Magazine Article Writing Tips

Magazine is one of the most common sources of information among the public. It includes different interesting topics that a reader might be hooked into. It may come in a variety of designs, categories, and styles depending on what you prefer since all of these are available at the market or even at sidewalk nearby.

What’s the purpose of magazine article writing?

The purpose of every article varies depending on the topics it meant for. In general, an article is used to inform, entertain and persuade readers. Writing an article is not always easy and it includes many aspects in order to make it attractive to the public. One of the main goals of every article is to attract and appeal to the audiences in order to catch their attention and persuade them to read.

Title

The headline performs the most important task – to attract the public and lead them to read. It aims to grab every reader’s attention. The title serves as the first-line attraction in every article. In order to persuade them to read your entire article, what you must do is to think and be creative enough in developing a good title for your article. It depends on the title of the article if the reader will proceed reading the article until the end or will just simply ignore it.

Introduction

In the introduction, you only need to simplify your topic which will be discussed in full detail of your article’s main body. The first paragraph must outline the subject and subtopics included in the body. In this part, you could make an awesome or unique statement that could provoke the interest of the reader. You must also provide the very essential information regarding the background of the article. You must learn to establish a tone in your article, whether dramatic, lively, serious, etc. in order to appeal to the readers’ emotions.

Body

The body of an article may contain many subtopics and it is advisable to craft each one and make some sort of subtitles. This will be easier to understand and will enable the readers to have an idea of what the entire article contains. In the body, you could include facts and statistics which could support your information so that it will be more reliable. As the writer, you could also include your own point of view about the topic. You can elaborate what you know and feel as well.

Conclusion

Conclusion is the last part of the article. In this part, you can write the summary of what you have discussed in the main body of your article. You can also provide the readers of your own opinion, suggestion and comments pertaining to your article. Acknowledging your source of reference is also very important. It is essential to give credits to the ones who write the article which you used as reference and source of your article.

Advertising: Attracting the Hearts and Minds of Every Person

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ~Steuart Henderson Britt

Advertising is a strategy which was developed to communicate products and services to potential customers who may avail or purchase the products and services offered by a certain company. Today, most advertising strategies are focused on achieving their goals which is to promote their products directly to the customers and attract them to purchase the products. In general, advertising is used to inform the people and persuade them to buy it.

Advertising has been one of the most important strategies used by entrepreneurs. All the varieties of media could not exist without an advertisement on it. Televisions, radio stations, magazines, newspapers and also Internet are some of the media that were used as the ground for advertising. When you turn on your television, you’ll see how advertising dominates the whole show. It is also a fact that advertising has greatly influenced the minds of every person watching it, especially the younger ones. When people see an advertisement that instantly caught their attention, you can expect that they will be talking about it over and over again.

The common strategies used in advertising are the following:

Building awareness

This strategy is found to be the most effective. People are always drawn to discover something new and fresh. If they are offered with a unique and very interesting ad, they will definitely hook into it. Words, images, videos and colors with vibrant colors could really give great impact to the viewers. People will spend less time taking a look on your ad if it’s boring. But if you create a well-crafted, eye-catching and attractive ad, then let the numbers do the talking.

Emotional appeal

Some advertisers never invest much on the creativity of the advertisement. Instead, they focus more on the message that will be conveyed to the people. They attract the attention of the people by pulling their emotions towards their ads. This strategy works best in companies who endorse insurance, loans, and banks.

Linking to Celebrities

Having celebrities to endorse your product will attract more people. Whether you chose the most beautiful or the ugliest one, they will surely hit the market because celebrities have a big name in the society and they are known by the majority of the crowd and they could persuade the public easily. So if you entrust your product to a reliable celebrity, people will most likely believe them.

Children

Some companies have chosen some children to become the subject of their advertisement. Children could catch the attention of every person in the household especially their fellow age group. Children are fond of imitating someone they have recently seen on the television and they could easily act it out. They are a good model to the public because of the innocence they are portraying.

Catchy Article Headlines

Catchy. Interesting. Luring. Hooking. Baiting. Leading. Attractive. Amazing. These are some of the characteristics of an effective title. The words you have chosen must amaze and attract the readers at first glimpse.

The title is your attention-catching beauty mechanism. The main purpose of it is to attract and catch the attention of the public readers, drawing them to read and be interested on your article. If you want to lead them to read your article, you must know how to grab the attention of the public and lead them to take actions. You can have the best story in the world to tell, but how could you lead the people to read it when you have the most boring title ever? It would be perceived worthless at first sight.

Writing a title is an essential part of every article. Having the right choice of title will generate the numbers of readers reading your article. Yes, anyone could actually write a title for an instant. Writing a title is a headache and so much more in writing a killer title. The great challenge here is how to write a title that could “wow” every reader. Now, this makes everything difficult.

There are two goals in writing a title:

First. Grab the attention of the public readers.
Second. Lead them to take actions in reading your article.

If you want to make a good profit out of your article, then start with the most basic and the most important of all: The title.

Have a trick.

The main trick in writing a killer title is to instantly blind your readers with awesome words which appeals to be in a different and unique way. This could eventually grab the attention of the public and they’ll be interested enough to read your article and discover what you really mean in your title. This way, you could be able to lead every reader to at least read the first part of your article. You may also include in your title some points which will give a hint to the readers of what the article is all about.

Don’t be boring.

In writing a title, remember that the main purpose is to keep the readers read the entire article. Stress out some points which the readers could be easily attracted with and will motivate them to read more. Always be clear on your words. A boring title is like, “My Pet”, but a good title could be, “The Man’s Bestfriend”.

Keep it short.

The simpler the title, the better. Sometimes the most basic and simple could awaken and catch the interest of most readers. Titles which are very long are found out to be not effective. Always keep your titles short but not to the extent that you’ll only come up with just a single word because it may be boring. Short titles could be easier to understand and could easily catch the attention of the readers compared to those longer ones. You may also leave your readers some mystery in the title. You cannot instantly spill everything when writing a title. Make your readers feel intrigued and speculate for the real meaning of your title.

Advertising Slogan for SEO Virtual Assistant Beginners

Writing an advertising slogan is a form of copywriting that’s very helpful for an SEO Virtual Assistant wherein a phrase is used for advertising. Most of the time, common words are used by an SEO Virtual Assistant for the slogan to be remembered easily. It has been used for quite a long time and serves as an object of conversation and discussion to the public — increasing the service or product’s publicity. SEO companies may use slogans to express their message to consumers in a very creative way.

Advertising is the beginning stage for a business. In fact, the launching of a business is already its first advertisement. It may be in the form of a TV commercial, radio ad, a part of a web design, a segment on a show or simply a Facebook page wall post. The common thing with all the different advertising media is that it needs a script, verbal or written. No matter the type of medium used, it needs advertising slogans.

A quality slogan may gain the publicity that a business firm wants. Reputation is hard to maintain for any company, and a good slogan will make sure that that reputation stands.

Others may seek the help of an SEO Virtual Assistant or some SEO companies, but actually everyone can make an advertising slogan for their business or site and here are some helpful tips in formulating one:

1. Make the advertising slogan sticky and memorable.

This is the very first basis of making a good slogan, but what makes a slogan memorable?

a. Proper rhyming. The repetition of sounds makes words easy to remember just like what poem writers use. Aside from it’s attractive sound, it gives your brain an automatic response what comes next.

b. Double meaning. It’s like hitting two birds with one stone. It’s promoting two thoughts in a phrase. Like Crest Toothpaste’s “Cinnsational Swirl”, “Cinnsational” is the combination of two words, cinnamon+sensational. It’s like they’re saying, you’ll have a sensational feeling with the new cinnamon flavor of their toothpaste.

c. Repetition. Repeated words or groups of words increase recall accuracy according to the Oxford Journal. A remembered slogan of a business attracts people to know or discover the concrete product or service offered by a business, giving a higher chance of gaining customers.

2. Include the business or brand name in the advertising slogan.

Slogans are created mainly for the customers to know a specific brand or service. How can customers know the specific brand or service if the business or brand name isn’t mentioned in the slogan?

3. Show the business’s asset.

Stating the benefits you can get from the business will be the number one attraction for customers. That includes the feature, but be sure to stress out the benefits more.

Advertising slogans is very helpful in an SEO Virtual Assistant, it may be presented and used in different ways, but make sure that your slogan stays true to your business’s interests. Don’t over hype the slogan and promise things that your business can’t fulfill. Try to deceive people with your slogan and it will most likely backfire against you in the end.

Just keep it simple. (Hey, this last sentence would actually make a really good slogan.)