Virtual Assistant and Social Media Marketing : A Great Duo for Business Success

“Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion,

As a virtual assistant and a web professional, when we talk about social media marketing (SMM), our job is not only to drive traffic to the site that we optimize but we also encourage visitors to visit the site frequently. The main concept of social media marketing is to optimize the site in order to gain popularity and visibility in social media searches.

Why should a virtual assistant use social media to help their client’s business?

1. Social media marketing helps the client’s company increase brand awareness.
2. Social media is a great tool for the company to know the needs of their customers. A simple way to respond and discuss about the customer’s concern, thus getting them closer to the company.
3. SMM is an inexpensive way to advertise a client’s business. The Internet is a powerful tool to let people know about their business.

Here are the different kinds of social media platforms that virtual assistants use:

1. Social Bookmarking – is a way wherein a virtual assistant posts blog articles and other contents that relate to the client’s business to a site that organizes and manages bookmarks. Social bookmarking is an effective method to market the client’s business in a viral manner. It increases the number of visitors to the client’s business site which translates to sales growth and higher ROI..

2. Social Networks – A virtual assistant uses social networking in order to build trust and authority on a selected niche. As of late, this has been one of the major factors in search engine ranking. Social networking sites like Facebook, MySpace, Twitter and LinkedIn are the most popular sites for social media marketing.

3. Forums – A virtual assistant participates in forums in order to increase site traffic, build links and build relationships. It is vital to have a clear understanding of the topic before getting into a thread. Appearing as an expert in the chosen niche helps build trust towards the brand. Knowing the proper online forum and identifying which is related to your brand is beneficial in getting a hold of your target customers.

Virtual assistants know that social media marketing has a role to play in increasing business revenue and profit from the Internet. With the help of SMM, thousands of visitors are driven to the website and increase in sales leads, and online business profits are evident.

Overall, virtual assistants plan an effective social media optimization strategy that is helpful in business branding and increased website ranking in major search engines.


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