Facebook Marketing Strategies– The Online Marketing Machine

In today’s scenario, most of the online business and entrepreneur are getting on the same train, the facebook marketing stategies train. If you are still undecided about it, I will give you the reason why you must join the ride and invest your time into the Facebook Phenomenon.

Here are the facts why facebook called the marketing machine:

1. Facebook currently boast its active users of about 500 million. As entrepreneurs, it is easy to market your business in the place where a lot of people are hanging out.

2. Facebook functions globally, because it has been translated into over 100 languages.

3. Most of the people who shops online has their own facebook profile. Especially women, 85 % of American women have a social networking account and 95% have a profile in facebook.

Apparently, these numbers are outstanding.

But, are you still undecided with the question- “does the facebook marketing strategies works?” and still bugging in your mind? Well, I can’t blame you, but it completely depends on how to use it and what strategy to be used.

To help you decide, I will introduce to you the FACEBOOK API. Facebook API is a third party developer that creates facebook tools that help marketers like you in using facebook as your online marketing medium a little easier.

Here are the most common facebook marketing strategies tools that you may use:

1. Facebook Social Plugins

Facebook utilizes its own strategy to give business online, website and blog owners an opportunity to ease Facebook engagement from their own blogs or websites. The most powerful facebook marketing strategies tools under the facebook social plugin are the recommendation plugin and like button. These plugins/buttons allow the marketer or the website owners to drive more traffic by sharing content through facebook.

2. Networked Blogs

It is a blog directory in facebook. It is another free facebook marketing strategies tools. It allows you to publish your new blog post in facebook. After setting up the account, you have the option if you want to automatically post your blog post to your facebook business page or only to your profile wall.

3. Wildfire

Applications that easily allows marketers to create a facebook marketing strategies campaigns by means of contests or user generated content promotions. The user-generated content promotions can be access in the tab of marketer’s facebook fan page. But the free version of this application does not exist.

Facebook marketing strategies is not always right for every business or situation. However, it is essential to continuously test Facebook marketing strategies tools to make sure they are properly supported and resourced. Providing an informative content and engagement opportunities to your consumers and to your facebook fan will have an impact on business to business costumer acquisition. Just be knowledgeable on what internet marketing you use and you may develop strategies on how facebook marketing strategies tools fits in your business.

Article Writing: An Effective Way to Generate Traffic, Leads and Sales

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.” – Henry David Thoreau

Article writing is a very interesting task. All you need is some creativity and imagination that could inspire you and motivate your hands to write. You must not only look into your very own world but you must learn to go out from your own shelf in order to discover and explore the different ideas and topics present around you.

When writing, you need to have a relaxed mind. With a relaxed mind, you can be aware of the things that are happening at present. Sometimes you don’t necessarily need to have a head full of knowledge. All you need are two very important factors –motivation and inspiration.

In writing an article, try to consider the following:

Choose a topic
Start out with a great idea. Look around you and discover what people are mostly talking about. Sometimes it is difficult to find a topic of your interest. You’ll find it boring and tedious. Consider what’s happening around, the newest trend or anything that could easily catch the attention of every reader. Try opening up your mind and everything will flow smoothly.

Keyword search
Keywords play a very significant role in generating traffic to your site. This means that you have to select a keyword that is search-engine friendly. These keywords are searchable over search engines which most of the users are searching. Therefore putting keywords in your content before publishing it is crucial for visibility.

Create a good title
Headlines are the first words which the readers could see at first sight. It must easily catch the attention of every reader and convey what’s inside of the article. The most important goal of having a good title is to lead each and every reader to take some time to read. That’s the main purpose of an article, turning viewers to become readers.

Input good content
Introduce the topic you will be discussing in your article. Make it simple enough so that the readers could easily comprehend its meaning. It is good tom make an outline of the topics and subtopics included in your article. Break each point into different paragraphs so it will be easier for readers to read. Give information which is scientifically-based and reliable. It will only make your readers doubt if you provide them with false information.

Emphasize the benefits of your product
If you are a business owner who wishes to promote your business over the Internet, it would be very important to include the benefits that your customers could get from purchasing your product. Include all the information regarding your product, how it is used and how it will benefit each customer.

In article writing, the most important thing to consider is the message you want to convey to the readers. It is not how good or grammatically correct your article is, but it is how your article communicates to the readers. It’s not how it acts but how it interacts.

Magazine Article Writing Tips

Magazine is one of the most common sources of information among the public. It includes different interesting topics that a reader might be hooked into. It may come in a variety of designs, categories, and styles depending on what you prefer since all of these are available at the market or even at sidewalk nearby.

What’s the purpose of magazine article writing?

The purpose of every article varies depending on the topics it meant for. In general, an article is used to inform, entertain and persuade readers. Writing an article is not always easy and it includes many aspects in order to make it attractive to the public. One of the main goals of every article is to attract and appeal to the audiences in order to catch their attention and persuade them to read.

Title

The headline performs the most important task – to attract the public and lead them to read. It aims to grab every reader’s attention. The title serves as the first-line attraction in every article. In order to persuade them to read your entire article, what you must do is to think and be creative enough in developing a good title for your article. It depends on the title of the article if the reader will proceed reading the article until the end or will just simply ignore it.

Introduction

In the introduction, you only need to simplify your topic which will be discussed in full detail of your article’s main body. The first paragraph must outline the subject and subtopics included in the body. In this part, you could make an awesome or unique statement that could provoke the interest of the reader. You must also provide the very essential information regarding the background of the article. You must learn to establish a tone in your article, whether dramatic, lively, serious, etc. in order to appeal to the readers’ emotions.

Body

The body of an article may contain many subtopics and it is advisable to craft each one and make some sort of subtitles. This will be easier to understand and will enable the readers to have an idea of what the entire article contains. In the body, you could include facts and statistics which could support your information so that it will be more reliable. As the writer, you could also include your own point of view about the topic. You can elaborate what you know and feel as well.

Conclusion

Conclusion is the last part of the article. In this part, you can write the summary of what you have discussed in the main body of your article. You can also provide the readers of your own opinion, suggestion and comments pertaining to your article. Acknowledging your source of reference is also very important. It is essential to give credits to the ones who write the article which you used as reference and source of your article.

Advertising: Attracting the Hearts and Minds of Every Person

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ~Steuart Henderson Britt

Advertising is a strategy which was developed to communicate products and services to potential customers who may avail or purchase the products and services offered by a certain company. Today, most advertising strategies are focused on achieving their goals which is to promote their products directly to the customers and attract them to purchase the products. In general, advertising is used to inform the people and persuade them to buy it.

Advertising has been one of the most important strategies used by entrepreneurs. All the varieties of media could not exist without an advertisement on it. Televisions, radio stations, magazines, newspapers and also Internet are some of the media that were used as the ground for advertising. When you turn on your television, you’ll see how advertising dominates the whole show. It is also a fact that advertising has greatly influenced the minds of every person watching it, especially the younger ones. When people see an advertisement that instantly caught their attention, you can expect that they will be talking about it over and over again.

The common strategies used in advertising are the following:

Building awareness

This strategy is found to be the most effective. People are always drawn to discover something new and fresh. If they are offered with a unique and very interesting ad, they will definitely hook into it. Words, images, videos and colors with vibrant colors could really give great impact to the viewers. People will spend less time taking a look on your ad if it’s boring. But if you create a well-crafted, eye-catching and attractive ad, then let the numbers do the talking.

Emotional appeal

Some advertisers never invest much on the creativity of the advertisement. Instead, they focus more on the message that will be conveyed to the people. They attract the attention of the people by pulling their emotions towards their ads. This strategy works best in companies who endorse insurance, loans, and banks.

Linking to Celebrities

Having celebrities to endorse your product will attract more people. Whether you chose the most beautiful or the ugliest one, they will surely hit the market because celebrities have a big name in the society and they are known by the majority of the crowd and they could persuade the public easily. So if you entrust your product to a reliable celebrity, people will most likely believe them.

Children

Some companies have chosen some children to become the subject of their advertisement. Children could catch the attention of every person in the household especially their fellow age group. Children are fond of imitating someone they have recently seen on the television and they could easily act it out. They are a good model to the public because of the innocence they are portraying.

Catchy Article Headlines

Catchy. Interesting. Luring. Hooking. Baiting. Leading. Attractive. Amazing. These are some of the characteristics of an effective title. The words you have chosen must amaze and attract the readers at first glimpse.

The title is your attention-catching beauty mechanism. The main purpose of it is to attract and catch the attention of the public readers, drawing them to read and be interested on your article. If you want to lead them to read your article, you must know how to grab the attention of the public and lead them to take actions. You can have the best story in the world to tell, but how could you lead the people to read it when you have the most boring title ever? It would be perceived worthless at first sight.

Writing a title is an essential part of every article. Having the right choice of title will generate the numbers of readers reading your article. Yes, anyone could actually write a title for an instant. Writing a title is a headache and so much more in writing a killer title. The great challenge here is how to write a title that could “wow” every reader. Now, this makes everything difficult.

There are two goals in writing a title:

First. Grab the attention of the public readers.
Second. Lead them to take actions in reading your article.

If you want to make a good profit out of your article, then start with the most basic and the most important of all: The title.

Have a trick.

The main trick in writing a killer title is to instantly blind your readers with awesome words which appeals to be in a different and unique way. This could eventually grab the attention of the public and they’ll be interested enough to read your article and discover what you really mean in your title. This way, you could be able to lead every reader to at least read the first part of your article. You may also include in your title some points which will give a hint to the readers of what the article is all about.

Don’t be boring.

In writing a title, remember that the main purpose is to keep the readers read the entire article. Stress out some points which the readers could be easily attracted with and will motivate them to read more. Always be clear on your words. A boring title is like, “My Pet”, but a good title could be, “The Man’s Bestfriend”.

Keep it short.

The simpler the title, the better. Sometimes the most basic and simple could awaken and catch the interest of most readers. Titles which are very long are found out to be not effective. Always keep your titles short but not to the extent that you’ll only come up with just a single word because it may be boring. Short titles could be easier to understand and could easily catch the attention of the readers compared to those longer ones. You may also leave your readers some mystery in the title. You cannot instantly spill everything when writing a title. Make your readers feel intrigued and speculate for the real meaning of your title.

Advertising Slogan for SEO Virtual Assistant Beginners

Writing an advertising slogan is a form of copywriting that’s very helpful for an SEO Virtual Assistant wherein a phrase is used for advertising. Most of the time, common words are used by an SEO Virtual Assistant for the slogan to be remembered easily. It has been used for quite a long time and serves as an object of conversation and discussion to the public — increasing the service or product’s publicity. SEO companies may use slogans to express their message to consumers in a very creative way.

Advertising is the beginning stage for a business. In fact, the launching of a business is already its first advertisement. It may be in the form of a TV commercial, radio ad, a part of a web design, a segment on a show or simply a Facebook page wall post. The common thing with all the different advertising media is that it needs a script, verbal or written. No matter the type of medium used, it needs advertising slogans.

A quality slogan may gain the publicity that a business firm wants. Reputation is hard to maintain for any company, and a good slogan will make sure that that reputation stands.

Others may seek the help of an SEO Virtual Assistant or some SEO companies, but actually everyone can make an advertising slogan for their business or site and here are some helpful tips in formulating one:

1. Make the advertising slogan sticky and memorable.

This is the very first basis of making a good slogan, but what makes a slogan memorable?

a. Proper rhyming. The repetition of sounds makes words easy to remember just like what poem writers use. Aside from it’s attractive sound, it gives your brain an automatic response what comes next.

b. Double meaning. It’s like hitting two birds with one stone. It’s promoting two thoughts in a phrase. Like Crest Toothpaste’s “Cinnsational Swirl”, “Cinnsational” is the combination of two words, cinnamon+sensational. It’s like they’re saying, you’ll have a sensational feeling with the new cinnamon flavor of their toothpaste.

c. Repetition. Repeated words or groups of words increase recall accuracy according to the Oxford Journal. A remembered slogan of a business attracts people to know or discover the concrete product or service offered by a business, giving a higher chance of gaining customers.

2. Include the business or brand name in the advertising slogan.

Slogans are created mainly for the customers to know a specific brand or service. How can customers know the specific brand or service if the business or brand name isn’t mentioned in the slogan?

3. Show the business’s asset.

Stating the benefits you can get from the business will be the number one attraction for customers. That includes the feature, but be sure to stress out the benefits more.

Advertising slogans is very helpful in an SEO Virtual Assistant, it may be presented and used in different ways, but make sure that your slogan stays true to your business’s interests. Don’t over hype the slogan and promise things that your business can’t fulfill. Try to deceive people with your slogan and it will most likely backfire against you in the end.

Just keep it simple. (Hey, this last sentence would actually make a really good slogan.)

Fast Quality Articles; One Way of Link Building

Writing is one of the artistic ways to advertise your business online and do link building. Some link building companies also use writing as a way for their link building strategy. Writing needs some important components to reach the outcome or even surpass the expected masterpiece. One of those needs is focus. Focus primarily gives direction to the writer in the beginning until the end of his or her article. Once the writer is focused, spontaneity of ideas will come out easily.

Inspiration, writers need inspiration to draw out the creativity that they are hiding within their subconscious. We need that creativity from inspiration not only for fictional articles but also to factual and informational articles. Factual articles should be presented creatively to encourage readers to finish reading those articles.

We also need the desire of an author to write. Without this major component, writing an article will be as boring as an empty box, leading the writer to be unproductive and breaching the number one need in writing which is, focus. These three components will then interact or correlate with the following simple steps in Writing Articles fast.

1. Choose your specific topic

Choosing your topic as the first step focuses the author’s mind to that certain topic, synchronizing with the first need in writing. Once the author have chosen a topic, it will draw different questions that are very helpful in planning and especially link building.

2. Know your topic very well

If an author knows each and every corner of his/her topic, then he/she will not take so much time in researching every now and then. It is suggested that if the writer doesn’t know that much about a certain topic that he/she is about to compose, then he or she should read a couple of articles (it should come from reliable sites, books and printed materials can be good sources too) to know what the topic really mean and also to correct mistaken beliefs and clarify misconceptions. In that way, the outcome will be reliable and considered factual which is very important also in link building.

3. Remove Distractions

Minimizing or even eliminating different stimuli that distracts writers can really help their mind to work accordingly to their tasks. Distractions are not a consistent list of things applicable for everyone, for example, Writer #1 may consider the radio as a distraction but find television as an inspirational object, but Writer #2 may find it the other way, Writer #2 may be motivated in listening to the radio and easily distracted by a television. Each writer has different distractive and motivational list which should be considered always. For some link building companies that use articles for link building, they may provide their writers with things that can make them concentrate on their task.

4. Set a S.M.A.R.T. goal

Having a goal means having a direction to follow. Having Specific, Measurable, Attainable, Realistic and Time Bound goals save time which is the main consideration in writing fast.

5. Create an Outline

An outline can be written or prepared in mind (imaginary). An outline of the topic will be considered the backbone of your article. Another main purpose of this step is simply to save again your precious time that can be allotted to more important tasks. (Though writing is also important, we also consider other tasks to be done, composing one article should not eat up 24 hours)

6. Edit article before posting.

This will be the Quality Assurance part. Authors can be the best QA’s for themselves because they know their topic well before writing. Proper grammar should be also taken into consideration since it will be a part of your article’s rating of reliability. Who would trust an article with wrong grammar? And in this part, you are given the chance to check your keyword density and add links to those keywords, link building companies have their own unique strategy. Well, with that, you’ve just done some link building.