Good Web Design Principles

Web designing is somewhat complicated since it involves different areas of expertise and skills as well as basic principles. In creating a website, there are more things to be considered to make it usable and pleasing. Examples of things to be considered are the purpose of the website, target audience, Images required, text content, functionalities needed and search engine optimization.

In this article, we are going to discuss some important features in creating a good web design.

Simple web design. Simplicity means we need to focus on the goals and purpose of the site, direct users to things that they look for, avoid unimportant things on the screen, the lesser the unimportant stuffs the higher the percentage that users notice the important ones. Being simple means to take into consideration the things needed to be achieved by using mediums that are really necessary.

Fewer columns. Recently, two column layout is widely used and three column layout is considered maximum. In using fewer columns, there will be distinct communication of the information we want to deliver.

Have a distinguishable top section. In designing website, the main branding and navigation must be clear, bold and obvious. Top section of your page or the header is well differentiated among the rest of the content.

Simple navigation. Navigation needs to be clearly identifiable, and should be easy to interpret, target and select. Clarify navigation through positioning, color, tone and shape, making navigation items large and bold and using clear text to show its purpose.

Use strong colors. Strong colors are bright colors that complement your over all web page design. Use these colors to divide your page into clear sections and to highlight important elements.

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Mensurate your website health and value

Development in web technologies is rapidly emerging from one after the other and though this development revolutionizes and simplifies the ways and means of how we use and design the web, these changes are somewhat an added burden to some companies. Sometimes, few companies find it hard to point out the important factors that compose a successful website.

With regards to the existing needs of these companies, Bartlett Communications launched a free online website evaluation tool called eValuator. Evaluator provides companies an evaluation tool on their website health and value by simply entering their website url. After the software evaluated the specified website, the tool will provide information on its functionality and wellness and it will also indicate ways of improving the web site’s performance.

How eValuator works?

1. A scoring system is used to rate the website based on 15 different indicators.(e.g. technical issues, Google PageRank, Alexa TrafficRank, marketing factors, and analytics)

2. These indicators are weighed individually according to its level of significance.

3. After assessing the website according to the criteria, a detailed description of such criteria is presented and the suggested ways to improve the website performance.

In using this tool, marketing heads of small to medium businesses can create a more vivid strategy and better understanding on how to increase traffic on their website and most importantly to increase business sales.

Check out www.bartlettcommunications.com for more information.