Web Optimization Tips

How can web developers ensure that their websites are optimized for search engine? What is website optimization? In this article we will tackle few tips to have a well optimized website. Let’s start with the definition of website optimization. Website optimization also known as Search Engine Optimization (SEO) is the means of having a high ranked website visibility in search engines such as Google and Yahoo. This is to have your websites visible at the first page of Search Engine Results Page (SERPs).

Search Engines

Search engine is a tool used to locate or find information in the internet. Examples of such are Google, Yahoo, MSN and more. Google, as one of the biggest search engines, they fill their index databases by letting robots or spiders automatically crawl/visit and index the contents of websites that was submitted to them through their addurl tool. The results of this crawl is being stored in their index database and displayed as a result with the use of their query processor. Google noted that not all websites that are submitted for crawling will be visible to their SERPs.

Keywords

Keywords serve as an important factor in website optimization. Websites are not ranked as a whole; instead keywords are used to verify the relevance of your website to particular subject. Have a bunch of related keywords before getting started and check for indications on the most frequently used keywords. Moreover, also use synonyms of these words.

Another thing to consider in using keywords is the placement of such. The important parts where you can insert these keywords are in URL, title, alt, hyperlinks and body of your site. In url, a low level url (ex. http://www.thisismysite.com/index.htm) are more important than higher level url (ex. http://www.thisismysite.com/subdir/anothersubdir/index.htm). Frequency, keyword proximity or prominence affects websites ranking.Some elements should contain the following:

  • Title should have a word count of between 5 to 6 with a keyword frequency of 1 and a keyword prominence of at least 60%

  • Alt should have a word count of 1-35 and keyword frequency of 1to 2.

  • Hyperlinks should have a keyword frequency between 1-8.

  • Body text must have a keyword frequency between 1 and 6, word count of between 3 and 400, keyword prominence of about 50% and total frequency of between 5 and 20.

Additional Tips

First, make sure that your website’s contents are updated and informative. Second, create links to and from quality and relevant websites. Google pagerank is a link relevance and importance tool that scales websites according to sites that links to it. Higher rank websites appears at the top of search results. Third, create a standard based website, this means your website must be clear and well-formatted. Avoid using web technologies that spiders or robots don’t understand. Lastly, avoid using hidden text and links, never practice cloaking, sending automated queries to Google and loading pages with irrelevant keywords.

To know more on web optimization visit Googles webmasters guidelines and www.googleguide.com.

Advertisements

Mensurate your website health and value

Development in web technologies is rapidly emerging from one after the other and though this development revolutionizes and simplifies the ways and means of how we use and design the web, these changes are somewhat an added burden to some companies. Sometimes, few companies find it hard to point out the important factors that compose a successful website.

With regards to the existing needs of these companies, Bartlett Communications launched a free online website evaluation tool called eValuator. Evaluator provides companies an evaluation tool on their website health and value by simply entering their website url. After the software evaluated the specified website, the tool will provide information on its functionality and wellness and it will also indicate ways of improving the web site’s performance.

How eValuator works?

1. A scoring system is used to rate the website based on 15 different indicators.(e.g. technical issues, Google PageRank, Alexa TrafficRank, marketing factors, and analytics)

2. These indicators are weighed individually according to its level of significance.

3. After assessing the website according to the criteria, a detailed description of such criteria is presented and the suggested ways to improve the website performance.

In using this tool, marketing heads of small to medium businesses can create a more vivid strategy and better understanding on how to increase traffic on their website and most importantly to increase business sales.

Check out www.bartlettcommunications.com for more information.

Effective Internet Marketing + Virtual Assistant = Increase in Profit

What is Internet Marketing?

Internet marketing, referred as web marketing or online marketing, is another means of having products and services promoted or sold via the internet.

Effective Internet Marketing

The creative and technical aspects of the Internet composes Internet marketing. These includes design, development, promotion, advertising and sales. Internet marketing does not purely implicate website building and promotion or link building your website to other websites. Effective internet marketing demands for broad or complete strategy that will entail or show the company’s business model and sales goals. These marketing goals should be visible through the website’s functionality, design or appearance. Furthermore, it must focus on its prospected market through choosing the proper types of medium to use.

Effective and successful Internet marketing means creating a valuable website. Add relevant contents that will display the company’s business goals and provide readers with new and up to date information. After adding rich contents, draw others into your website. However, in adding links one should be selective towards websites to link up to since these links should increase the quality of your site. Take in consideration those websites that are popular and associated to your business.

Effective internet marketing also means to have your website at the top page of every related search results. How can you be able to attain that? Add terms that pertains your website. This procedure is known as website optimization. Website optimization is to add meta tags, keywords and contents that is related to your website.

What does Virtual Assistant means?

Virtual Assistants are well-trained entrepreneurs that provides professional assistance to clients. These entrepreneurs attends to their clients needs with the use of communication technologies such as Internet and email.

Why consider hiring Virtual Assistants?

Time saving. Businesses save time in hiring, training and supervising new employees since VAs are well-trained and considered experts in their fields. They can handle their tasks without extensive supervisions nor instructions.

Provides better project management. Virtual Assistant switching or changing is much easier compared to the usual firing and hiring process of employees. The skills of your virtual assistants has been known to you from the start of the project and if a needed change arises and the required skills that this change needs doesn’t match up with your current VA’s skills, you can easily switch into a more capable VA to have the project finished.

Higher business financial efficiency. Expenses, cost or outflow is more manageable when having a Virtual Assistant since VAs’ cost will immediately be allocated to the project while in having regular employee, parts of the project cost will go to training and other benefits.

Virtual Assistants are more committed. Clients satisfaction is highly valued by VAs and with that they provide genuine interest in helping their clients to succeed. Compared to employees, they rarely share the same vision because of less risk as that with Vas.

Effective Internet Marketing + Virtual Assistant = Increase in Profit

Using effective internet marketing combined with a highly-trained VA will eventually result to an increase in business profits.

This equation implies how Virtual Assistant Inc. works. “Driven by the question “How can we become more productive?” the team at Virtual Assistant, Inc. is bent on helping our clients’ implement business systems that can be outsourced. It cuts costs and creates time to grow the business profitably.”

Through our effective internet marketing strategies and by having highly-trained virtual assistants, WE, Virtual Assistant Inc. team, will give you our utmost support not just by helping our clients in growing their business goals as a whole.